Strategy made simple.
Built for growing businesses,
not the board.
Build your strategy, share it with your team, and make it part of how you run your business. Every week, not once a quarter.
3 months free. No credit card required.
“Would you tell me, please, which way I ought to go from here?”
“That depends a good deal on where you want to get to.”Lewis Carroll
Strategy is simpler than you think.
If you had infinite time and money, you wouldn't need a strategy. You'd do everything. But you don't. Strategy is how you use your limited resources as effectively as possible to reach your goals. That's it.
One page. Maybe two.
It's your bet on the future — a set of choices about where to focus, what to ignore, and how to win with what you've got. Writing it down is straightforward. The hard part is what comes next.
Now try keeping 30 people aligned to it for a year.
The plan is the easy part. Keeping it visible, keeping your team focused, and adapting without losing direction — that's what matters.
I know this problem because I lived it.
I'm Alex Bunnett. Before StraEO, I spent 16 years building Naveya & Sloane, a fine jewellery house in Auckland. Before that, I was a software engineer working across R&D and NZ tech firms. I've always been drawn to building things — whether that's software, products, or teams.
We grew Naveya & Sloane fast — #4 on the Deloitte Fast 50, multiple Westpac Business Awards — and built a culture we were genuinely proud of. But I also learned the hard way. I worked with coaches, tried different frameworks, read the books, did the programs. Some of it was brilliant. A lot of it didn't stick. The real challenge was always the same: getting everyone aligned on what actually matters, staying focused long enough to do the right things well — and keeping my own focus in the right place day to day.
I don't believe AI or any system alone solves a business's challenges. The real power is a team deeply aligned on where you're going and why. A tool can't create that — but the right tool makes it visible, keeps it alive, and stops it quietly eroding. That's what StraEO is for.
If any of this sounds familiar, I'd love to hear from you.
“Visions make decisions.”
When decisions go off-track in your company, it's often because people aren't clear on the same vision. That's the problem worth solving.
A simple framework the team can follow.
There are lots of ways to do strategy. StraEO works on one simple principle: one plan, everything aligned. No separate product plans. No side projects. If it doesn't fit the strategy, it doesn't get done.
Long-term vision and goals.
Where is your business heading? Set the direction and the long-term goals that get you there. This guides everything below it.
The numbers that matter, always.
Revenue, margin, cash, retention — the health metrics of your business regardless of strategic direction. Set them up once. Watch them always.
Always on — independent of the yearly cycle
Everything fits the plan, or it doesn't get done.
No separate product plans. No side projects. If work sits outside the strategy, you risk doing too much and achieving nothing.
Make the tough trade-offs before the year starts.
Set your objectives — Your big goals for the year
What you’re trying to achieveWhat are the objectives that matter most this year? Not ten things. The few that will move your business forward.
Upload your budgets — Your real numbers
Reality-check the planWhatever format you use today — upload it. No extra work. Get advice and testing as you refine the year ahead, so your team plans with real numbers, not wishful thinking.
Define how you measure it — How you know it’s working
Metrics & resultsFor each objective, set the numbers that tell you if it’s working. Connect them from Xero, Google Sheets, wherever your data lives.
Define your strategy — What you’ll do and what you won’t
The choices that make the plan realFor each objective, decide where you’ll focus and what you’ll deliberately stop doing. Good strategy isn’t a to-do list. It’s the clear "why" behind every choice — so your team knows what to commit to and what to ignore.
Each department — marketing, sales, operations, product — creates their own tactics aligned to the objectives. Tactics get created, delivered, and completed throughout the year. The metrics tell you if it's working.
Reduce annual customer churn to under 10%
They fit in at every stage.
Your accountant, marketing strategist, or business coach logs in and sees the full picture. Where the wins are. Where the challenges sit. They get up to speed in minutes, not meetings.
Dedicated advisor tools help them deliver better support, faster. Your advice sticks between sessions — a living strategy your advisors actually use.
Whether they're reviewing budgets, challenging your strategy, or checking how tactics are tracking — they're always working within the real context of your business.
AI coaching at every step.
We don't believe AI replaces strategic thinking. It supercharges it. Every team member gets coaching that builds confidence, tests alignment, and cuts the work that isn't helping the strategy.
What if everyone in your business
could think strategically?
Not just the founder. Not just the leadership team. Everyone.
Replace your general-purpose AI with one that understands your business.
Your team is already using ChatGPT, Claude, and Copilot. But those tools don't know your strategy, your numbers, or your team's progress. Every conversation starts from scratch.
Always current
Every night, StraEO learns and documents knowledge across the business — pulling from reports, live data feeds, and your team’s work.
Permission-gated
Business knowledge stays within role boundaries. No mixing personal and private sessions. Everyone gets the context they need.
No explaining yourself
Your AI already knows your objectives, your metrics, and what happened last quarter. Ask the question — skip the backstory.
Coaches at every step
AI advisors sit alongside strategy discussions, objective setting, tactic reviews, and leadership conversations. Built in, not bolted on.
See it in action.
Everything your business needs to build, track, and evolve strategy. In one place.
One plan. One place. Everyone aligned.
Your North Star flows down to daily actions. Objectives, tactics, milestones — all connected and visible. No scattered docs. No guessing who's doing what.
See all features
Your numbers, linked to your goals.
Pull metrics from Xero, Google Sheets, and more into one place. Connect them to your objectives so you get real-time feedback on whether you're tracking towards your goals. Not just numbers — context.
One AI for the whole company. Not ten separate ones.
You don't have time to sit down with every person and explain the strategy in their terms. AI can. StraEO gives everyone one strategic advisor that knows your business, your plan, and your progress. Each person gets the strategy explained in the context of their role. Guardrailed by permissions, always in sync, no configuring.
Everyone owns their part.
Strategy shouldn't live in the CEO's head. Each team member sees how their work connects to the bigger picture. They own their tactics, set their milestones, and think strategically at their level.
Your cashflow, budgets, and reports in strategic context.
Send in your management reports, cashflow, and budgets. StraEO automatically extracts key insights and holds that knowledge within the wider context of your business. Your AI advisor doesn't just know your strategy — it knows your numbers too.
And that's just the start.
Ready to get your strategy sorted?
Pick whichever suits you. There's no wrong choice.
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Book a free callFrom the blog
Plain-language thinking on strategy for real businesses.